Monday, October 22, 2007

Thiiiis is ouuuur couuunnntry



I'm going to start off with one that everyone should know. This one is easy and has been beaten to death, but I'm just doing this one to try and establish some type of format for these things. Perhaps I'll give a little background on what commercial is it, the positives, the negatives, and any final thoughts. If you've got any comments on how you think it should go, let me know. I'm open to suggestions.

The what

You know the one. Hell, it's not even one anymore. There have been hundreds of them. Just turn on any football game or sporting event and I guarantee you probably hear it twice in just one commercial break.

The good

I'm struggling to find any positives about this commercial. I guess if I had to choose something, it would be that it instills a sense of American pride if I buy a Chevy truck.

The bad

Holy mother of christ. Where to start...


  • Volume of play - The worst part about this commercial has to be the sheer number of times that it is played. I don't think I'm being unreasonable in claiming that it is played upwards of 10 times during the average football game (or any sporting event sponsored by Chevy). For any football addict like myself, you probably watch 5 football games over the course of the weekend (2 college on Saturday, 2 pro on Sunday and one on Monday). That means you're probably going to hear this song 50 times in a span of 60 hours (1o am on Saturday to 10 pm on Monday night). Factor in sleeping 8 hours per night and you're looking at 50 times in a span of 44 hours. Ridiculous.
  • Longevity - From what I can tell, this commercial has been running for over a year now. They've changed the video, but kept the same damn song. I hate to blame John Cougar Mellencamp for this, because it isn't his fault that Chevy has killed it, but right now I've got a lot of hate in my heart for the Indiana native.
Seeing as how there has been a HUGE negative response for this commercial, it amazes me that Chevy hasn't pulled this ad. I can't imagine that these marketing guys for Chevy think that this commercial is a success. Their friends and family have to be telling them to get off their asses and change the commercial. Well, just change the song. There are plenty of other patriotic songs out there that they can use that won't make us want to pour acid in our ears when it comes on. Variety is the spice of life Chevy. Switch it up.

Direction of this blog

For the past few months, I've been searching for something that I could blog about. The reason why I've wanted to blog, is not b/c I think that the internet needs to hear my opinion, but rather that I've become bored with the internet. My solution to this is instead of constantly searching for things that can distract me for a few minutes, I should create something, which will distract me for a few hours.

I've decided that I'm going to talk about something that we have to put up with almost every single day: television commercials.

Sometimes I see a commercial that just works, while other times I see some that make me wonder, what drugs was the marketing team on when they dreamed up that steaming pile of shit that made them think that was a good idea? There is plenty of fodder out there for me to talk about, and I get pretty worked up about these, so hopefully it's entertaining. I just want to know if I'm the only one out there who thinks about this useless crap. Then maybe some marketing teams can hire me as a last line of defense and maybe, just maybe, I can prevent them from releasing commercials so inane and frustrating that I actually end up going out and buying a competitors product, just to spite them.