Thiiiis is ouuuur couuunnntry

• Volume of play - The worst part about this commercial has to be the sheer number of times that it is played. I don't think I'm being unreasonable in claiming that it is played upwards of 10 times during the average football game (or any sporting event sponsored by Chevy). For any football addict like myself, you probably watch 5 football games over the course of the weekend (2 college on Saturday, 2 pro on Sunday and one on Monday). That means you're probably going to hear this song 50 times in a span of 60 hours (1o am on Saturday to 10 pm on Monday night). Factor in sleeping 8 hours per night and you're looking at 50 times in a span of 44 hours. Ridiculous.
• Longevity - From what I can tell, this commercial has been running for over a year now. They've changed the video, but kept the same damn song. I hate to blame John Cougar Mellencamp for this, because it isn't his fault that Chevy has killed it, but right now I've got a lot of hate in my heart for the Indiana native.

Seeing as how there has been a HUGE negative response for this commercial, it amazes me that Chevy hasn't pulled this ad. I can't imagine that these marketing guys for Chevy think that this commercial is a success. Their friends and family have to be telling them to get off their asses and change the commercial. Well, just change the song. There are plenty of other patriotic songs out there that they can use that won't make us want to pour acid in our ears when it comes on. Variety is the spice of life Chevy. Switch it up.